FUSION is a London-based branding company that serves clients internationally. We develop and implement brand strategies rooted in a fact-based understanding of your customers, your competitors and your own organisation.
Once one of the world’s most iconic recreational boating brands, a loss of focus and quality led to Chris-Craft’s bankruptcy and subsequent acquisition by private equity investors. Fusion developed a full marketing blueprint and effectively became an outsourced marketing department.
Quantitative and qualitative research into the needs and attitudes of customers was used to define a new range of products as well as new selling messages.
A new luxury brand positioning based on the romance of boating became the foundation of a new image campaign that integrated communications across the web, dealer showrooms, print advertising, boat shows, direct mail and product brochures. Fusion helped Chris-Craft achieve renewed growth taking sales from USD 8 million to USD 75 million in three years.