FUSION is a London-based branding company that serves clients internationally. We develop and implement brand strategies rooted in a fact-based understanding of your customers, your competitors and your own organisation.
When Martifer decided to create a new energy sub-brand, the challenge was to develop a name and identity system that reflected the aspirations and benefits of the brand.
While Eviva’s business plan was concerned to develop commercially viable green energy solutions, including wind, wave and solar energy technologies, the long-term efficacy of these systems has yet to be validated. So the brand needed the latitude to allow other technologies to be explored by the company, including nuclear energy.