FUSION is a London-based branding company that serves clients internationally. We develop and implement brand strategies rooted in a fact-based understanding of your customers, your competitors and your own organisation.
Emmaus was founded in France and has grown to become a leading international homeless charity. Seeking to expand its operations further, Fusion was asked by a key donor to help raise its profile in the UK through a new fund-raising campaign.
Emmaus’ work achieves results by providing a safe and welcoming community environment that allows homeless people to rebuild their lives. Leveraging this fact,we named the campaign: revives lives. We developed a new identity for the campaign while refreshing the existing brand’s look and feel.
Selling messages were incorporated in a simple and concise booklet designed as a leave-behind for fundraisers. Since completing this work, donations have begun to flow into the charity, going towards its goal of raising £20 million to establish 20 Emmaus Communities in the UK by 2010.