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What makes us different?

We asked our customers, our prospects and our competitors and what they said was … Fusion is clearly different in these three key areas: Our highly tenured client base, our commercial model, and our laser focus on add-on revenue.

Client base

Since 2007, we have integrated with over 50 clients around the world including 50% of the world’s largest airlines. They have trusted Fusion to optimize key products on their behalf to help deliver continued incremental revenue growth.

Commercial Model

One of the things that make us truly unique in the market is our commercial model. We offer a risk-free, pay-for-performance commercial model. Meaning, we get paid a percentage of the incremental revenue.

Add-on Revenue

We specialize in the optimization of add-on or ancillary sales. You have done the hard work of getting customers to your website. So let us help you to increase and maximize the value from each customer interaction.

Well proven

Our team of test strategists, data analysts and merchandising experts has been optimizing ancillary sales for over 11 years. As a result, on average we deliver 20-25% incremental revenue growth to our clients each year.

Our platform

Our proprietary platform and technology is unique, allowing us to integrate with you in a way most others are not able. We go beyond the presentation layer and become an integral part of your merchandising platform.


We optimize across all distribution touch-points at each stage of the journey. Whether it’s web, mobile web/app, email, pre-purchase, in-purchase, post-purchase. We help you deliver a true omni-channel experience.

Over 50% of our clients achieve an annualized growth in excess of 19%

Over 40% of our clients experienced a compound growth rate for their add-ons of 100% over 3 years

We achieve an average growth of 21% annually for our clients