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15 times we added 15% or more revenue to our travel client’s businesses

15 times we added 15% or more revenue to our travel client’s businesses

What’s the magic formula for adding more revenue?  I hate to break it to you, but there is no magic formula or “secret sauce”.  The way to do it is to test everything – but you have to do it properly and with diligence.  Fusion can help your organization understand your current gaps and provide solutions and advice for your testing team to make the most of every test you run.

These 15 examples of Fusion-led tests should give your team a good starting place for running some tests on your own.  See below for a preview of some of the 15. We’re going to showcase one a week so come back for more results!

Note:  Volume (samples) and conversion rate play a large role in being able to measure such lifts with statistical significance and accuracy.  Your volume and conversion rates will vary!

#Test IdeaResult 
1CTA button color change+30.02%See details
2Multiple Design Changes+21.09%See details
3Leading with clear product purpose and value+19.39%See details
4Adding caution message+30.41%See details
5Re-designed credit card offer+17.56%See details
6Price Increase+18.20%
7Recommendation language+16.53%
8Stronger ‘No’: Customer responsibility+16.64%
9Leading with Selection Area+18.13%
10Highlighting the right background area+64.50%
11Using enticing numbers like “100%” in marketing language+23.48%
12Radical Redesign!+16.55%
13Radio buttons replacing a checkbox+39.20%
14Social Proof: Using Facts & Figures+18.80%
15Action Header text+19.39%
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