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Fusion is flexible

While we have established key areas of expertise and focus in certain industry sectors such as travel, one of the best things about Fusion is the fact that our platform and optimization approach is flexible and agnostic. With sufficient volume of visitors or transactions, we are able to test and optimize any type of product or customer journey across any industry. In addition, our wide range of agency services can be beneficial to any organization looking to optimize and merchandise their products and services to their customers.



We invented ancillary optimization in the travel market! Since 2007, we have been optimizing ancillary product sales on behalf of Airlines, OTA’s, Rail, Cruise and Hospitality clients around the world. We have a proven track record in optimizing the sales of a wide range of ancillary products including seats, baggage, insurance, priority boarding, transfers, parking, SMS, pre-booked meals, fast track, lounges, fare lock, car rental, hotels and more. In a nutshell, we help travel clients become ancillary champions!



Let’s face it, online retails such as Amazon and eBay have pioneered digital optimization. So in the world of retail, this is a basic requirement. Online retailers need to ensure that they are continuously optimizing the customer journey and increasing the average order value through an active upsell and cross sell strategy. Fusion helps online retailers to achieve this goal through optimizing the sale of complimentary product sales through the purchase process.



We were born from an insurance company and are still owned by Allianz, one of the largest insurers in the world. So, we know a thing or two about insurance optimization. We have experience in optimizing insurance products across a range of insurance verticals including Healthcare, Auto and other personal lines insurance. Our main focus is to help companies to optimize the sale of add-on or complimentary insurance products. For Healthcare providers, this can include things such as dental, pet insurance, vision, critical illness and more. For auto insurers, this can include things such as roadside assistance, warranties, legal cover, windscreen protection and more.



Our experience in the insurance industry applies to the financial services sector, where we can work with financial organizations such as banks in order to help them become better digital organizations. There is a huge focus at the moment on digital within the financial services sector with the significant investment in Fintech. We can help banks to better connect with their customer and to optimize the financial products and services they present to customers through their key digital touchpoints.



We have a great deal of experience in the entertainment industry, particularly with global event ticketing companies where we help to optimise the sale of additional add-on products such as Event Ticket Insurance.