How it works - Fusion

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How It Works

How It Works

Booking Funnel Optimized With Fusion CORE™

Dynamic Panels

We integrate into your website through dynamic panels driven by a JavaScript widget.  These panels are the same areas of your website or mobile web/app where you currently present ancillary or add-on products to your customers.


Once integrated, we capture high level customer data and our systems, data analysts, test strategists and merchandising experts analyse that data to identify key opportunities to drive growth.


Our platform uses advanced Artificial Intelligence, predictive modelling and scoring in order to determine the optimal offers to display to your customers to increase their propensity to purchase.

Optimal Offer

The optimal offer is personalized and presented to each customer.


We then adopt a continuous testing methodology using Artificial Intelligence and machine learning in order to drive optimization growth.

Revenue Growth

The result is an increase in conversion rates and average transaction values for our clients that increase revenues and profitability.